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Tickets for Heineken Experience

Dive into the Netherlands's most famous export

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What's included


  • Entry to the Heineken Experience
  • 2 beers or soft drinks


  • Hotel pickup/drop-off


    Dive into what's now an immersive attraction in the old brewery, complete with samples. For beer fans, this is a mecca. You'd better arrive thirsty!

    This 90-minute self-guided journey through the world of Heineken® is a brilliantly boozy experience guaranteed to get you giddy on its heritage, history, and of course, hops.

    Did you know that this globally-renowned beer is made from just four natural ingredients? Find out exactly what goes into the Heineken® brewing process, and see how sponsors like Formula 1, the UEFA Champions League and the Rugby World Cup are all championing the brand in exciting ways.

    Imaginative exhibits (such as the one that shows you what it's like to be a beer bottle) will get everyone laughing, and with the Heineken Experience App, you can enhance your visit with additional audio content.

    Of course, the essentials are covered here as well, including a beer tasting session plus more free samples in the bar. You'll come away not only understanding but also be speaking the international language of Pilsnerese



  • Find out all there is to know about the Heineken® brewing process with an enthusiastic guide, and learn how to serve a real 'star'
  • Get merry with interactive exhibits, indulge in a refreshing beer tasting lesson, and follow a beer bottle's journey, from factory to thirsty mouth
  • Download the Heineken Experience app for an additional audio guide and a map with Amsterdam’s Best Hidden Gems – find it on the App Store or Google Play

How much does it cost?


What is the cancellation policy?Arrow down  faq

Cancellations are not possible for this ticket.

Good to know before go?Arrow down  faq

- Kids under 11 get in free

- Make sure to be there 15 minutes before your time-slot

- Audio guide: Download the free Heineken Experience app with additional audio tours and video content.

- Available in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish

Opening times:

Monday - Thursday 10:30 - 19:30

Friday - Sunday      10:30 - 21:00


Still have questions?

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